St. Regis presents “6 Things You Didn’t Know About Polo”
St. Regis has a long and storied relationship with the sport of polo that dates back to the Astor family. In fact, the very first St. Regis Connoisseur was renowned polo player, Nahco Figueras.
This year, as part of our participating in the Sentebale ISPS Handa Polo Cup we wanted to help make polo a little more accessible by creating a fun, social-first video. For this video, we used brand leaders, polo players, and social media influencers to present interesting facts about polo that even seasoned polo fans might not now.
The “6 Things You Didn’t Know About Polo” video was the first of its kind for St. Regis and accomplished its goal of sharing knowledge and showcasing the glamour of the event at the same time. It was truly a St. Regis take on a sports video.
This video was wildly popular with our audience and clearly shows a desire for high-quality and fun content about the topics that our guests enjoy.
This video played a integral role in our social media coverage and promotion of this important event.